Friday, November 30, 2007

City Uprising



My buddy and Judson Morgan recently collaborated on a video for a non profit called City Uprising. They are conducting an HIV/AIDS test in conjunction with St. Lukes hospital next spring.

The hope is that several hundred college kids will come to NYC and help facilitate the testing. Apparently there is a new form of testing with a mouth swab and the person will see the results in 20 minutes versus 2 months.

Doing this video, at least for me, was an awakening experience. There is so much emphasis placed on Africa and finding a cure, that the idea that things are getting worse here in the States gets lost in the shuffle.

I was reading this article this morning in The Washington Post that stated:

New government estimates of the number of Americans who become infected with the AIDS virus each year are 50 percent higher than previous calculations suggested, sources said yesterday.

For more than a decade, epidemiologists at the Centers for Disease Control and Prevention have pegged the number of new HIV infections each year at 40,000. They now believe it is between 55,000 and 60,000
The ability to create compelling short form media for non profits with nominal media budgets is a really interesting prospect. I have several friends involved in the non profit sector that have expressed this very need. Hopefully more opportunities like this present themselves in the future.

1 comments:

the little owl said...

This is awesome. Thanks for posting that. If I may, I would like to post that video myself...